Users will soon have a new feature that permits them to lessen the quantity of AI-made media appearing in their timelines. This initiative comes as the company announced that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global rollout. This shift comes amid a increase in content created by AI, spurred by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A significant portion of this output is deemed low-quality AI content, a label for inferior, factory-style content that is often nonsensical or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we aim to give people the power to increase or decrease of that, depending on their own choices,” commented a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3bn videos on its service identified as made with AI. In total, more than 100 mn media items are submitted to the app every day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Viewers will be capable of decrease or raise the volume of AI content they watch by using the “manage topic” setting in the application and choosing “AI-generated content”. Further subjects that currently be adjusted under the filter include current affairs, style, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies require content makers to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any realistic AI video that is without a tag can be deleted under its terms of service.
In addition, the app will from now on attach an AI-generated tag to content made using its own AI tools, or identified by an cross-platform project for identifying AI-generated material. This measure is aimed to help prevent users from attempting to evade the tagging system.
Responsible AI Funding
The company is also establishing a two million dollar awareness program for specialists and groups to create informative material about ethical AI use. This project will benefit non-profit groups focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, amid discussion over intentions to make redundant numerous review team members in Britain. TikTok is planning to eliminate hundreds of positions in its content moderation department in London, with worker representatives and internet security professionals expressing worry that people are being substituted by machine-led review.
A company official stated that people-led review would continue to be important, but automated tools can protect employees by removing the most harmful content before it has to be seen by staff. The company reported a 76% decrease in explicit and harmful content handled by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
